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Pottery Barn comes to Sydney

May 2nd, 2013


With a little hesitation, I accepted an invitation to the preview launch party of Williams-SonomaPottery Barn, Pottery Barn Kids, and West Elm which took place last night, roughly 12 hours before the stores were officially opened by Barry O’Farrell… hesitant because we have seen a few too many (not naming names…) International retailers that have such fantastic offerings overseas, but then unfortunately at a local level, the concept does not translate quite so well, whether it is the lack of quality or the over inflated prices (what I call the ‘but Australia is sooo far away’ excuse).

So it was particularly refreshing and exciting that this is not the case with the #Williams-SonomaAus group of stores. The stores themselves are fantastic… retail merchandising at its best, transporting you into an uptown San Francisco vibe. Given the focus Anya H Interiors has on designing family homes, my first port of call was Pottery Barn Kids. Super stylish, different from the ‘typical’ high street kids furnishing wares and yes, even ticks the practical and good price point boxes too…

The highlights: the fresh faced rug collection (not a Disney character in sight…), the monogram options in finishes and last but not least, some uber cute little armchairs in fun, furry fabrics!  If you’re in the Sydney area, it’s definitely worth a visit to the new stores on Oxford Street, Bondi Junction. Non Sydneysiders, with everything online and quote unquote ‘we ship everything, everywhere in Australia’ (!), you will not miss out on this new transatlantic shopping experience…



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